A partnership with Groupon is more than just an avenue for quick income or maximising exposure to a wider audience online. Groupon offers various post-deal services for merchants, one of them being the Merchant Centre. The checkpoint for post-deal services, the Merchant Centre is used for everything from redemption to customer analytics. Here’s a quick rundown of what’s available:
Instant voucher redemption: Merchant Centre allows you to redeem vouchers manually, with an Excel sheet, with a scanner or using your smart phone. It displays total number of redemptions so far, and redemption history of the last 30 days, aside from other information.
Track upsell: This feature in the redemption section enables you to enter the total bill amount, including upsell, which makes it easier for merchants to track Return on Investment. Merchant Centre separates the bill into Groupon value and the amount customers have spent on other products or services.
Customer Demographics: The ‘Customer Details’ section showcases your customers’ demographics information: gender, location and age. This helps you get to know your customers better and understand what kind of demographic your business caters to, which is particularly useful when deciding how to introduce or repacking products and services.
Customer feedback: Once a customer’s voucher has been redeemed, an email is automatically sent out to them requesting feedback. This are displayed in the ‘Feedback’ secition, and also allows you to reply to each of them. Customers who provide positive feedback can opt to ‘recommend’ the merchant and when 75% of customers recommend a business, it receives a ‘Groupon Recommends’ stamp of approval. This stamp appears on the deal page to identify this deal comes recommended from other customers.
Merchants can visit the Merchant Centre via the website (merchants.groupon.my) and log in using their 9-digit merchant ID and email address.
Written by: Rashaad Ali